Some Tips in Designing a Law Logo
Law firms logos are using the same old icons over and over again. A gavel or the scales of justice are found in almost every law firm logo you find, and they think that this is something good to put in their logos, and everybody thinks that way. Law firms need to be creative with their logos so that they will stand out from the crowd. If you are having trouble designing a logo for your law firm that does not look like everybody else’s here are some suggestions below.
It is actually great to have a classic design. Yes, a pillar, the scales of justice, or a gavel tells us what a lawyer does. Even without using words, people know that your business is the law. You logo should be more than just the picture of a gavel. Add something that gives it a new look. You can make a gavel and pillars from different items like newspapers, lighthouses, and even animals. Giving your old icons a new twist is what we are trying to say here.
You can also create a logo from a single point. You can make a logo from the first letter of a lawyer’s name. Better still if most of the partners have the same letter in their names. If you make the logo focus on a single letter especially one of the rare ones, then it could be a good way for your brand to be known well. You can use the letter Z if your company name is Zanes Law.
Logo is the best way to tell people what you do. Putting a man and a woman in your logo will let people know that you deal with something to do with a marriage relationship and thus make them think of you as a divorce lawyer. A person on crutches would be a good logo for a personal injury lawyer. Marijuana leaves used to portray the scales of justice can give people an idea of what that type of law is. This is ideal for a niche market. Customers can connect with these logos. It tells them exactly what you do and how you can help them.
You can also use you law firm’s name in your logo. Many law firms use the power of their names for attracting customers. You can build your reputation or your brand this way. You will have a problem with your logo if it is not well designed. Pairing your name with an icon or a monogram will surely put a professional stamp to it. When people sees your logo, they should be made confident to trust in the integrity of your business.